Memory and Time Essay -- Informative, Episodic Memory

Critically assess the theory that our memory for the past is a crucial element in imagining the future. Human beings do not have the ability to travel in time; therefore the only way to detach themselves from the present is through their mental world, where they can access past recollections as well as prospective expectations. The only memory system allowing individuals to mentally time travel is episodic memory. Bartlett (1932) proposed the idea that memory is not an actual reproduction of the past, but a constructive process in which distinct pieces of information from various sources are drawn together. Therefore episodic memory does not just hold and retrieve exact replicas of past experiences but rather holds detailed distinctive informations which allow individuals to recollect past events. Schacter and Addis (2007) argued that details from the past episodes are also crucial for fabricating or imagining future scenes and occurring. This ability is referred to as prospection or episodic future thinking. Re-experiencing of past events and the capacity of the pre-experience episodes in the future are enabled by the same episodic memory system. However as the future is not an exact duplication of the past, they argue that simulating of the future happenings is enabled by a constructive, rather than reproductive system, able to extract and recombine elements from the past experiences in order to imagine the future. If this claim is correct there should be a considerable overlap in psychological as well as in neural processes involved in remembering the past and imagining the future. Shao, Yao, Ceci and Wang (2010) reject Schacter and Addis’ idea, claiming that future scenarios are not merely a reflection of the past but ... ...nd into the future operates on the same cognitive capacities. The argument was supported with presenting brief descriptions of behavioural studies and neuroimaging experiments, presenting evidence for the claims that recollecting the past and envisioning the future involve a shared brain network and that imagining future scenarios requires collecting and amending details from the past. Contradictory to this view, the essay presented Shao, Yao, Ceci and Wang’s theory of the importance of individual concept of self on envisioning future events, showing differences in peoples past and future self concepts. Furthermore, the essay was summed up with the idea that both views should meet on a common ground, as mental time travel into the past and the future is enabled by a shared brain network, however it is also influenced by acquired non personal knowledge of the world.

Automobile and Business Model Essay

?Introduction In 2000, Inspired by car-sharing concept in Europe, Chase and Danielson started Zipcar to pursue the opportunity of car sharing in U. S. market. By mid-October of 2000, Zipcar had enlisted nearly 250 members with 19 vehicles located throughout Boston. I will evaluate this potential venture and its progress based on the framework of â€Å"OUTSIDE1†, including opportunity, uncertainty, team, strategy, investment requirement, deal and exit. Opportunity Market – The market size of this industry is estimated at 26,400 members, which is 0. 04%2 of general population3 lived in Top 20 U. S. Markets. Usage of this industry grows rapidly at 30% annually. There are two competitors in U. S. market, but they focused on the environmental impact rather than convenience and cost effectiveness. Customer – Target segment are college-educated costumers who drive less than 6,000 miles per year and live in urban area. Acceptance of this business is very high referring to Major players in Europe market, whose marketing investment in this industry is low but the growth rate is continuously high (30% annually). Uncertainties Competition – Two current competitors in U. S. market and potential competitors from car manufactures Acceptance – Customer acceptance is to be proved in Boston before the business model could be replicated to other cities Management team – Co-funder’s commitment is not very convincing and the structure of the management is poorly organized Financing – Overhead continues to grow against limited financial resources Team. There are missing pieces in its team as founders are lack of experience in operation and relationship with car manufactures As a co-founder, Danielson commits not enough as she still have full time job and focus more on family Strategy Chase keeps pushing to start business operation maintain their promise to investors although the company is not ready. This Strategy would have negative impacts in the future. Using technology platform to improve cost effectiveness and adopting word-of-mouth are consistent with its current situation. Investment Requirement. Zipcar’s cash flow requirement is very high. It spent $375,000 in first year, and need additional 1. 3 million to complete technology platform, prove the business model and better understand demand. Overhead excess the projection and continues to grow, which will further increase the requirement of cash. Deal The current investors holds plenty of convertible loan, which would have negative impacts on future share holders. Exit The options for exit are available as this industry grows rapidly. The founders are not in a very strong position to potential exit. Business Model Car sharing business provides a hassle-free â€Å"ownership† for urbanite who don’t need to own a car but need the convenience to run occasional errands4. In the model before December 1999, it’s revenue comes from $25 application fee and $300 annual subscription fee, plus $1. 5 hourly driving charge and $0. 4 driving charge per mile. However, Chase decided to change the pricing model with a lower membership fee and a tiered pricing structure, increasing hourly charge to between $4. 5 and $7 and adding a maximum daily rate. The data from actual operations in September gives me a concern as seen in Exhibit 1, that the net contribution from actual operation in September is negative because of the very low revenue, though cost is only a little bit over the estimation. Conclusion The next step for Zipcar is to adjust its pricing model to increase its revenue. Chase need to pitch investors in Springboard forum by focusing on this: Though its cash flow is negative now, Zipcar is a unique business model with cutting-edge technology and well-established customer base. Zipcar will provide a great chance for investors to be rewarded a new market with 30% annual growth. Citation: 1 This framework is developed by Professor Steven Kaplan from University of Chicago 2‘At The Wheel, Volkswagen Pioneers Car Sharing Programs,† Fastlane, October 1997 3U. S. Census, http://census. gov/population/censusdata/90den_ma. txt, December 9, 2002 4According to the case Exhibit 1 Financial Plan in May 2000 September Operation Data Total Revenue 29,616 14,645 Number of Cars 12 19 Revenue per car 2,468 771 Lease per car 367 400 Access Equip 42 42 Fuel 90 99 Insurance 142 142 Maintenance 33 33 Parking 50 63 Cost per car 723 778 Net Income per car 1,745 (7) Source: Company Data.

The Jungle Descriptive Essay - 822 Words

The Jungle As the sun rose over the horizon it awoke the jungle slowly and efficiently. Soon I could hear the morning birds chirp with all their heart and that triggered joy and excitement in my soul. A morning breeze toured the jungle making the flowers and leaves tango with rhythm and finesse as though they were experts. The lush evergreen trees stood so firm as if the roots were clinging for their very life, in the distance there was a Crystal River and a waterfall as its source. I could hear the rampaging rapids after the dip of the waterfall which slowly converted into a swift river forcefully turning at every bank. The river cut through the middle of the jungle and diverted into another as a tributary. Finally, the lions, the big†¦show more content†¦As I observed the jungle I noticed a grape tree not too far from where I was, so I quickly dashed next to it and took a look at its beauty which put me in a day dream for about five seconds before I regained my senses. I spotted a r ipe grape screaming â€Å"eat me†! I reached for the grape with all my soul, as my mouth began to water, I snatched it violently eager to please my taste buds and quickly placed it in my mouth. I let the grape roll underneath my tongue and back on top where I balanced it as my body prepared for godliness. As my mouth began to flood with saliva signaling it can’t wait any longer, I crushed the grape with my first molars and the flavor exploded as if I had set of a bomb. I could feel, taste and analyze all the different flavors and dyes as if I was a living chromatogram, my taste buds eased with satisfaction as the appetizing juice ran down my throat followed by the violet exterior. I stood there with my eyes closed, captivated by what I had just experienced and convinced that this was truly the work of God. The aroma of the vegetation of the whole jungle mixed all together and formed a smell that engulfed the air around me creating heavenly humid atmosphere. 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